The Fourth China International Printing & Equipment Materials Exposition - Print Expo 2007 - was recently conducted at the China International Exhibition Center in Beijing. The five-day show got underway on 12 June and was expected to draw an estimated 80,000 visitors from both inside and outside of China, with no fewer than 500 exhibitors taking part.

Mitsubishi, together with MLP Hong Kong, were on hand to meet and greet the more than 1,200 visitors who registered at the stand throughout the show. The impressively designed 54 square meter Mitsubishi booth, while absence any press hardware, did provide visitors an abundance of information on press products and the Mitsubishi digital network through graphic displays and video presentations.

In the late afternoon of the second show day, Mitsubishi held a seminar on the company’s lineup of sheet-fed offset presses. Attended by nearly 70 individuals from some of China’s most prominent printing houses, Ma Lie of MLP Hong Kong briefly touched on each of the different press size formats and then spent the remaining time on an in-depth presentation of the Mitsubishi Tandem Perfector. To date, MLP Hong Kong has installed or received orders for 16 Tandem Perfectors, with each press configured of eight or more printing units.

Following the seminar, Mitsubishi hosted a dinner for the attendees at the Landmark Hotel. Toshio Yoshikawa, deputy general manager of the Paper & Printing Machinery Division, opened the evening with a short welcoming address where he reiterated Mitsubishi’s uncompromising commitment to the Chinese printing industry.

With the 2008 Beijing Olympics and 2010 Shanghai World Expo rapidly approaching, the Chinese printing industry is expected to continue it tremendous growth over the immediate future. According to the show organizers - Printing Technology Association of China and China International Exhibition Center Group Corporation, China is expected to become one of the most important printing industry centers by the year of 2010.