The three-day Japan Graphic Arts Show (JGAS) 2006, organized by the Japan Graphic Arts Suppliers Committee, reached a successful conclusion on September 16. Conducted this year at the Sunshine City Convention Center in Ikebukuro, Tokyo, more than 41,000 visitors turned out to witness firsthand the latest offerings from nearly 200 participating exhibitors.

This year's JGAS focused on technologies aimed at contributing to the printing industry of the future. Unlike previous shows that featured numerous hardware displays, exhibitors at the 2006 version were faced with the challenge of conveying their technological “contributions” to visitors through graphics, presentations and other media without the actual machinery on hand. In Mitsubishi's 90 square meter booth at JGAS this challenge was met by dividing the stand into two areas with one dedicated to introducing the company's latest color control technology and the other targeting its new concept in web offset presses.

Presentations on the new Mitsubishi Color Control System (MCCS-V) and links with Color Management System (CMS) were effectively promoted through user interviews conducted with Tamiya Printing Corporation (Yamagata Prefecture) and Kinyosha Printing Company (Shizuoka Prefecture). These companies detailed actual operating results achieved following the introduction of the MCCS-V, which included greater efficiency in print jobs and reduction in printing costs. Mitsubishi's training course offered at its Kanto Showroom in Saitama covering the use of CMS was also introduced.

The DIAMOND 16 MAX-V web offset press with variable cutoff was the centerpiece for the presentation on Mitsubishi's new approach to commercial web presses. Video footage was shown on the MAX-V already in commercial operations at Seki Company (Ehime Prefecture) and highlighted the numerous business opportunities the future holds for web presses without cutoff size limitations.

On the first day of JGAS at the organizer-sponsored Open Seminar, Yoshiyuki Yamanoue, manager with Mitsubishi's Printing Machinery Planning Group, addressed a full audience of visitors on “Mitsubishi's Approach to Color Management.”Attendees listened intently to Yamanoue's presentation as he outlined the latest technology trends in color management and Mitsubishi's future directions in this area.

Customer feedback from the event has been very gratifying with a general consensus that Mitsubishi possesses highly advanced development technology and impressive efficiency for supporting different systems. Capitalizing on these favorable customer views, Mitsubishi will continue to strive in its efforts to expand sales.